Does anyone still use personal notes? Absolutely! Who doesn’t love receiving a personal note once in a while? Doesn’t matter if it’s a thank you note, a quick “hi” from a friend or a reminder about your dental appointment. But it can also be a great way to stand apart from the crowd in business. If you want to grow your business or establish and grow relationships, who should you write personal notes to?
Who should you write personal notes to?
Both current and past clients love to receive personal notes. You can check-in with an update, thank them for their business or let previous clients know you’re still active and happy to help them if they’re in the market for your services.
Thank them for the services they provide or let them know if you have a concern. Whether you’re a new customer or a long term one, they’ll be happy to hear from you.
Business you do business with or for.
Develop the relationships you have with business owners you refer people to or who you work with. It’s easy to build relationships with people you sincerely like and whose business you believe in. Sending them a personal note will leave a long-lasting positive impression.
Friends and family.
They have ideas about your life and they can also be a source of referrals or leads. Staying in touch with a quick note will not only maintain your bond, but may generate business for you down the road.
Writing personal notes doesn’t have to be time consuming but when should it actually be done? Here’s a couple of ideas for the ideal time to send personal notes.
When is a good time to send a personal note
To say thank you
If someone does something to help you or to make your life simpler or better, then send a personal thank you note.
If you receive a referral.
If you receive a referral, let the person who referred them to you know. They’ll appreciate knowing someone they referred actually made contact with you.
To follow up.
We all know you should send a thank you note to the interviewer after a job interview, but follow up notes can also be used after phone calls or meetings to clarify a point, confirm a detail or simply say thank you for your time.
When a deal or project is complete.
Once the deal is done, you can set the stage for repeat business by thanking the client or customer for their business and their trust in you.
To re-establish a previous connection.
Whether it’s a friend you lost touch with, or times are tough and you’re trying to gain new business, a personal note can help to re-establish relationships with people from the past.
Regardless of if they’re sent for personal or business reasons, a hand-written note will be remembered and appreciated long after an email or text has been deleted.