When you’re thinking of selling your home, your real estate agent will provide a marketing plan that shows you exactly how they plan to market your home to the public. In today’s electronic age, what does it mean exactly? How will a Real Estate Agent market your home?
Real Estate Agent market your home.
Multiple Listing Services (MLS).
Unless you’ve signed an exclusive listing agreement, your home will be posted on the multiple listing service website. Anyone with a computer can access these listings and view your home on-line to decide if they want to come and take a look. They’ll see a map of the location, find all the pertinent details about its’ size and features, and also be able to view photographs of the inside.
Agent and Brokerage websites.
Real estate agents have their own websites which feature their own listings. This ensures your property is prominently showcased on their page and highlights the best aspects of the home. Buyers can decide whether or not your home might meet their needs before ever setting foot on the property, so you’ll usually only get serious buyers coming through your home.
Social Media. Facebook and Twitter.
Most real estate agents use Facebook to get the word out about their listings. They can link their website to the post which increases the exposure your property will receive and hopefully translates into a quick sale. A lot of agents also use Twitter to feature your home. While Twitter only allows a short description of the property, the right words can grab a buyers’ attention and stimulate their curiousity enough to want to take a look at your home.
Social media plays a large and important role in exposing real estate to the public. And while one person might not be in the market for a new home, they may know someone who is and can share the link or the post with their friends, who can share it with their friends, and so on.
In Nanaimo, where homes are selling almost as quickly as they become available, that’s an invaluable resource. Spotlighting your home on social media and on-line increases the odds of securing a sale in a timely manner and lets sellers and buyers alike move on to their next new home adventure.
When you’re ready to sell your home, call an experienced agent at RE/MAX of Nanaimo. They can be reached anytime at (250) 751-1223.