There was a time when real estate agents were the gatekeepers of all property information. Buyers would have to come to their agents with a list of their wants and preferences, and the agents would line up suitable options for them to look at. Let’s take a look at how technology advancements in real estate effect how home buyers look for homes.
These days, most prospective homebuyers do much of their own research online. Not only are they coming to REALTORS® with specific homes in mind but they have often done the research about which areas have the best schools, amenities and lowest crime rates as well. On one hand this sounds like it makes the REALTORS® job easier, but in some ways it does the exact opposite.
The real estate market is highly competitive and for agents to succeed they have to be constantly coming up with new and improved ways to get the attention of prospective homebuyers, by using the internet and social media in particular. The latter is a powerful way to keep existing clients informed and to catch the attention of new ones on a global scale.
Mobile technology for REALTORS®
Mobile technology itself has had a positive impact on the daily life of the average real estate agent. For example, these days with the use of laptops, tablets and even wireless printers, REALTORS® can do much of their work in the field. They are no longer chained to their desk or paper files, which means more time to spend with clients and more time researching and visiting homes for sale in person.
Handheld devices, often cell phones, can be used to take both verbal and text notes while also storing and filing photos of properties and anything else that the buyers would like to see.
There are also software programs developed specifically with REALTORS® in mind. Some will help manage appointments, while other systems provide comprehensive mobile marketing platforms that can be used by the entire team.
Technology advancements in real estate
As you can see, while current technology is adding to the competitive nature of the business, it is also simplifying it. There is more to consider and manage, but it has never been easier to keep in touch and up to date with prospective homebuyers.